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Copy that connects with your people

Hey! I'm Jeni, a copywriter for do-gooders and I can:

Clarify your messaging strategy.

Tell your story with authenticity.

Write words that attract your ideal audience.

Help you feel proud of your brand. 

Me about me copy.jpg

build trust & grow your impact


You don't just need words, you want to grow your audience and inspire them to take action. I can apply proven techniques to your website, email marketing, and other marketing collateral to help you build a loyal audience. Perhaps you also need help clarifying your messaging strategy and what sets you apart. I can help with that too. 

You want to make an impact in your space and put out compelling content that inspires, whether on a podcast, blog, or in print, but you don't have the time, resources in your organisation, or writing skills. I can take the words you want to say and turn them into well-crafted, storytelling copy that resonates with your audience. 


At the heart of your business or organisation is a set of values that guide everything you do.


You believe in making a positive impact on the world.

Basically, you're a do-gooder. Well, so am I! 

I was the defender of worms in the school playground and the person who cries at a stranger's wedding as an adult. And my career has followed an unsurprising path of taking roles that have helping people at the centre. 


Your audience wants to know what you stand for and why they should support your cause or choose your business over your competitors.


So, you need the right words to convey these values to your audience and communicate your 'why' in an aligned and authentic way. 

That's where I come in.


With years of experience writing for value-driven businesses and non-profits, I know how to capture the essence of your brand and communicate it in a way that resonates with your target audience.


I can also help you define what sets you apart and your messaging strategy.

Here's how I can help:

Who I work with

high profile figures and philanthropists
(view my portfolio here)

small business


The key factor is you are value-driven. You have something good to give the world, whether that's a service, thought leadership, or a community project, and you need help sharing it with your audience. 


My name is Jeni Whitchurch

With over 15 years of experience in the profit-for-purpose sector, I'm basically a big ol' do-gooder. I'm a sensitive introvert and a multipotentialite (I have studied art, English lit, counselling, oh and teaching, and I have set up a business selling things I've made).

Though I've been freelancing for five years, I've shied away from putting myself 'out there' and I know what it feels like to get stuck with your own brand and messaging–and I'm a copywriter! If that rings true for you, I can help you get out of your own head and communicate in a way that attracts your ideal audience and feels authentic. 


Jeni is wonderful to work with; she competently and efficiently turns back assignments to me and is readily available to make changes and updates. She is an intuitive and quick writer, whose services I would enthusiastically recommend!

Noella Coursaris Musunka,

Philanthropist & CEO/Founder at Malaika




Copy Refresh

Typing on a Computer

Copy & Content

Music Magazine


for B2B service providers

For whatever reason, your copy isn't hitting the mark. I can audit your website, emails, or blog content and help you communicate your story and your offer to your ideal audience effectively.

You need words, but not just any that an AI-bot can churn out. Ones that are creative, well-researched, authentic to you and your brand, and that resonate. I can help with website copy, blog posts, emails, copy playbooks, TOV guidelines, and PR content. 

If you're a business that puts out thought leadership content or have a personal brand, I can adopt your tone of voice and help you with speech writing/podcast prep, PR and thought leadership articles, your website and press pack, social media content, and blog posts. 



Nina Ford

Director of Communications

& Engagement

Global Fund for Children

Jeni has helped us with ghostwriting blog posts and articles, as well as with our communications by writing emails and website copy. She has quickly adopted our tone of voice and style, understands the sector we are working in, and is incredibly responsive. From big projects to quick turnarounds, I've found I can always count on Jeni.

Roma from Roma Loves Yoga,

Yoga Instructor

Jeni really listened to my values and what I am about and captured this in language that I couldn't articulate myself. She gave me great advice on how to boost my engagement and I felt like I could give feedback/suggestions as I needed to.


Jeni's story writing is so lovely and I particularly liked how we took everything I discussed with her in our first meeting and put this into a story about me. It felt like I had written it, only WAY better.


Jeni was a pleasure to work with and I would highly recommend her to anyone looking to strengthen their message and their copy.


Let's attract your ideal audience together

If you're interested in working with me I won't harass you if you hand over some details. The next step would be completing a short questionnaire over email. If I think I can help, we'll then book a 15-min call so we can both decide if it's a good fit. 

Thanks for submitting!

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