Jeni Whitchurch
January Lists: Elements that every story needs
Details that are described in advance of them being relevant. Aha! moments. Descriptions which show and don't tell. A conflict. Emotional...
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Jeni Whitchurch
- 1 min
January Lists: First and foremost I'm a...
Alphabet advocate Bestseller wannabe Crafter of couplets Describer of scenes Enthusiastic pen pal Final draft fan Grammar slave Hero...
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Jeni Whitchurch
- 3 min
January Lists: Focusing on what customers want instead of what they need
People are complex. At times advertising has boiled us down to be quite simplistic in our desires and interests. Despite their one-track...
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Jeni Whitchurch
- 2 min
January Lists: Things that made 2023 better
I want to add more content to my website but realised, with a Bebe in tow, time is limited. So, for the month of January I'm going to be...
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Jeni Whitchurch
- 3 min
Do you have a strategic brand narrative, or just a brand?
What's the first thing you did when you decided to start your business? I'll bet it was to design a logo. And pick some colours. Ooh and...
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Jeni Whitchurch
- 3 min
You should include this in your about page if you're a personality-led brand
I'm going to put my flag in the ground and state something that I think all service providers should have on their about page. Sometimes...
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Jeni Whitchurch
- 4 min
4 tips for introverted business owners who want to put themselves 'out there'
This is my first blog post on my new website. (What a hook! Don't give up on me.) And it's pretty tempting to follow the content guru's...
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