Jeni Whitchurch1 minJanuary Lists: Elements that every story needsDetails that are described in advance of them being relevant. Aha! moments. Descriptions which show and don't tell. A conflict. Emotional...
Jeni Whitchurch3 minDo you have a strategic brand narrative, or just a brand?What's the first thing you did when you decided to start your business? I'll bet it was to design a logo. And pick some colours. Ooh and...
Jeni Whitchurch3 minYou should include this in your about page if you're a personality-led brandI'm going to put my flag in the ground and state something that I think all service providers should have on their about page. Sometimes...